Score Big Sales: Should Dropshippers Hire A Google Ads Agency?

Imagine you just opened an amazing online dropshipping store selling cool sneakers. You have the hippest shoe styles and fastest shipping times, but no one knows your store exists. You need to get the word out and drive traffic to start making sales.

Running Google Ads yourself seems like a smart affordable marketing move. But could hiring an expert Google Ads agency like Websites That Sell get you better results faster? Let’s dig into the pros and cons of DIY vs agency Google Ads for dropshipping stores.

The Appeal of Managing Ads In-House

You can control your Google Ads account and keep costs down. You can test and tweak keywords, copy and target at any time. Anyone can learn the basics with a little practice. No monthly fees are required.

Inexperienced marketers are often left to their own devices in the Google Ads jungle. They waste money on ill-conceived campaigns that don’t generate much traffic or sales. It’s easy to lose money without the proper knowledge.

Why Google Ads agencies boost results

Experts at the agency apply Google Ads strategies that have been proven to work right out of the gate. This helps them avoid rookie mistakes. Their team is qualified to handle everything, from audience research and split-testing ads to performance monitoring. Experience means better performance.

Their monthly fees are higher than DIY costs. Their expertise usually generates higher profits, which justify the agency’s investment by many times.

Here are some other reasons why dropshippers hire advertising agencies:

Saving time and effort
Ad management takes time away from the core operations of a business. The agencies take on the entire burden while providing a superior ROI. Agencies buy you more time and money. Instead of spending time tweaking campaigns you can focus on high-level marketing and customer acquisition while experts optimize your ads. As your account grows, the time savings will increase. Use an agency to recover lost hours in ad management.

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Analytics and Data Analysis
Google Ads generates a lot of data. The agencies have the skills and tools to extract actionable insights from analysis to continuously improve account results. They know how metrics can be used to their advantage. Experts use data-driven intelligence, such as click-through rate, bounce rate, conversion paths and demographics, to improve targeting, creatives, landing pages, for an increase in sales. Let insights guide your optimization.

Tests for Systematic Evaluation
The agencies test many ad variations to find out what messages, keywords, and targeting are most effective with customers. The key to optimizing your spend is testing. Strategists constantly A/B-test elements such as ad copies, calls-to action, landing pages and bids, to find the most effective combinations. To maximize ROI, they learn how to distinguish between traffic that converts and non-converting traffic.

Account Structure Strategies
Account structures, campaigns and advanced settings are key to maximizing ad control and impact. The agencies implement structures that are based on their extensive experience. Smart agencies segment campaigns to manage targets, bids and budgets. By separating campaigns by audience, product, geography, or other factors, you can gain greater control.

Recent Updates on Emerging Features
Google Ads is constantly evolving. The agencies are more aware of the new options available and can capitalize faster than DIYers. First mover advantage pays dividends. Ad agencies are always on the cutting edge of new formats, targeting, bidding rules and tracking tools. They are able to test and implement innovations ahead of the competition. Do not play catch up.

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Experienced campaign managers Our dedicated campaign managers have experience in managing large accounts. Strategic oversight from these managers is essential.

Conclusion 

While handling Google Ads yourself is temptingly cheap, hiring an agency with proven results can often pay for itself through higher sales. Is the extra investment worth it for exceptional results? You have a choice.

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